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Our approach to SEO is uniquely built around what we know works…and what we know doesn’t work. With over 200 verified factors in play.
What does SEO stand for?
SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
Which is better, SEO or PPC
SEO is also more effective for local searches and can grow your online presence for longer. Pay-per-click (PPC), on the other hand, is an acquisition strategy that requires you to spend ad money to get your content in front of an audience when they ...
Which SEO software is best?
If you want to attract organic leads to your website, you need to be visible on search engines like Google. SEO-driven marketing is no longer the field of global corporations and expert bloggers — like a website builder, it’s a necessity for businesses of all ...
What is keyword research?
Keywords, also commonly called search terms, are the words that you enter into the database search boxes. They represent the main concepts of your research topic and are the words used in everyday life to describe the topic. Without the right keywords, you may ...
Where do I put my SEO keywords?
Here are good places to add your keywords, in order of importance: Site domain. Site title. URL page slugs. SEO title and page title. SEO site, page, and item descriptions. Headings (eg, heading 1, heading 2, heading 3) Body text. Categories.
What is robots.txt?
A robots.txt file tells search engine crawlers which URLs the crawler can access on your site. This is used mainly to avoid overloading your site with requests; it is not a mechanism for keeping a web page out of Google.